Privacy Policy

At NOVA TORONTO, your privacy is of paramount importance to us. This Privacy Policy outlines how we collect, use, share, and secure your personal information when you interact with our services, website, or other associated platforms. We are committed to complying with relevant data protection regulations, including but not limited to the General Data Protection Regulation (GDPR) and Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA). Please take the time to read this document to understand our practices fully.

1. Introduction and Purpose

NOVA TORONTO is committed to ensuring transparency and accountability in how we handle your data. This Privacy Policy aims to provide you with detailed information about the nature of the personal data we collect, our data processing practices, your data protection rights, and how we safeguard your information.

2. Definitions

For clarity, here are definitions of some commonly used terms in this Privacy Policy:

  • Personal Data: Any information that can be used to identify you directly or indirectly, including your name, contact details, and order history.
  • Data Controller: The organization (NOVA TORONTO) responsible for determining the purposes and means of processing your personal data.
  • Processing: Any action taken regarding personal data, including collection, storage, usage, sharing, and deletion.
  • Third-Party Service Providers: External companies or individuals who perform functions on our behalf, such as payment processing or data analysis.
  • Cookies: Small data files stored on your device to help personalize your experience on our website and remember your preferences.

3. Scope of this Privacy Policy

This Privacy Policy applies to all interactions you have with NOVA TORONTO, including:

  • Our website, mobile applications, and any related digital services
  • Customer support communications
  • Offline and online purchases and interactions
  • Any other services or engagements with NOVA TORONTO that involve personal data collection

Please note that this Privacy Policy does not apply to third-party websites or services that you may access via links on our site. We recommend reviewing their privacy policies separately.

4. Information We Collect

4.1 Personal Information
We collect personal information in a variety of ways, including when you:

  • Create an account on our website
  • Place an order or make a purchase
  • Contact us with questions or concerns
  • Subscribe to our newsletters or marketing communications
  • Participate in surveys, contests, or promotions

The types of personal information collected include:

  • Identity Data: Name, username or similar identifier, gender, and date of birth.
  • Contact Data: Address, email address, and phone numbers.
  • Financial Data: Payment card details, billing address, and transaction history.
  • Profile Data: Purchases or orders made by you, preferences, feedback, and survey responses.

4.2 Device and Usage Data
We may collect details about your device, your browsing actions, and patterns, including:

  • Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system, and platform.
  • Usage Data: Information about your interaction with our website, including clickstream data, page interaction information, and referral URLs.

4.3 Location Data
With your consent, we may collect location data to enhance your shopping experience by showing relevant product offerings and content based on your geographic area.

4.4 Cookies and Similar Tracking Technologies
We use cookies, web beacons, pixels, and similar tracking technologies to understand user interactions with our website. Cookies help us:

  • Recognize your browser or device
  • Store your preferences and settings
  • Track your use of our website to improve our services

5. How We Use Your Information

Your personal data is processed for legitimate business and legal purposes, including:

5.1 Fulfilling Orders and Providing Services

  • To process and fulfill orders, including delivery and returns.
  • To manage payments and prevent fraudulent transactions.

5.2 Enhancing User Experience

  • To tailor content, advertisements, and offers to suit your interests.
  • To improve the functionality of our website, make product recommendations, and track website performance.

5.3 Communication and Customer Support

  • To respond to your inquiries, requests, and support needs.
  • To send important information regarding your transactions, account, or terms of service changes.

5.4 Marketing and Promotional Communications

  • With your consent, we may send newsletters, offers, and promotions via email, SMS, or other channels. You can unsubscribe at any time by following the instructions provided in each communication.

5.5 Analytics and Performance Improvement

  • To analyze website traffic, monitor trends, and develop insights to improve our website, products, and customer service offerings.

5.6 Legal Compliance and Protection

  • To comply with legal obligations, enforce our terms and conditions, and protect our rights, property, and safety, as well as that of our users and others.

6. How We Share Your Information

We do not sell your personal information to third parties. We only share your data in the following ways:

6.1 Third-Party Service Providers

  • We may engage third-party providers to perform certain functions on our behalf, such as payment processing, delivery, marketing, and website analytics. These providers only have access to data necessary to perform their services and are bound by confidentiality obligations.

6.2 Legal Obligations and Regulatory Authorities

  • We may disclose information if required by law, legal process, or governmental request, or to protect our rights and the safety of our users or the public.

6.3 Business Transfers

  • In the event of a merger, acquisition, or sale of all or a portion of NOVA TORONTO’s assets, your data may be transferred to the new entity. In such cases, we will notify you of any changes to data handling practices.

6.4 Consent-Based Sharing

  • We may share your data with third parties if you provide explicit consent, particularly in cases where we conduct joint promotions or partner with other companies.

7. Data Retention and Deletion

  • Data Retention: We retain your data only as long as necessary to fulfill the purposes outlined in this policy unless a longer retention period is required by law. For example, transactional records are kept for financial reporting purposes.
  • Deletion Requests: You have the right to request the deletion of your data. However, certain data may be retained if necessary to comply with legal obligations, enforce agreements, or resolve disputes.

8. Your Data Protection Rights

Under data protection laws, you have rights regarding your personal data, including:

  • Access: Request a copy of the personal data we hold about you.
  • Rectification: Correct any inaccuracies in your personal data.
  • Erasure: Request deletion of your data under certain circumstances.
  • Restriction: Limit the processing of your data in specific situations.
  • Portability: Receive your personal data in a structured, commonly used format.
  • Object: Object to the processing of your data for marketing purposes or when processed based on legitimate interests.

To exercise your rights, please contact us. We will respond within a reasonable timeframe and in accordance with applicable law.

9. Data Security

We implement security measures to protect your data from unauthorized access and use. These include, but are not limited to:

  • Encryption: Protecting sensitive information with encryption technologies.
  • Access Controls: Limiting access to your data to only those employees and third-party providers who need it for business purposes.
  • Monitoring and Testing: Regularly monitoring and testing our security systems for vulnerabilities.

While we strive to use industry-standard practices, no system is entirely secure. By using our services, you acknowledge the inherent risks associated with data transmission.

10. International Data Transfers

If you access our services from outside Canada, your data may be transferred internationally to servers in other countries. We ensure these transfers comply with applicable data protection laws, including the use of Standard Contractual Clauses where necessary.

11. Cookie Policy

Cookies and other tracking technologies are used to personalize your experience, remember preferences, and analyze site performance. You can control cookie settings via your browser, although some functionalities may be affected if cookies are disabled.

12. Third-Party Links and Services

Our website may link to external sites or services. We are not responsible for their privacy practices and recommend reviewing their privacy policies independently.

13. Policy Updates and Changes

We may update this policy to reflect changes in our practices or legal requirements. Material changes will be communicated on our website or via direct communication, as appropriate. The effective date at the top of this policy reflects the most recent update.

14. Contact Us

For questions about this Privacy Policy, your rights, or to make requests regarding your data, please contact us: